IM8 Becomes Official NBA Nutrition Partner in Asia-Pacific


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IM8 Named Official Nutrition Partner of NBA in Australia and Southeast Asia
Strategic Partnership Announced
Hong Kong, October 12, 2026 - The National Basketball Association (NBA) and IM8, a premium health and longevity brand and wholly owned subsidiary of Prenetics Global Limited (NASDAQ: PRE), have announced a multiyear collaboration. This agreement designates IM8 as the Official Nutrition Partner of the NBA across Australia and eight Southeast Asian markets, including Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Key Highlights of the Agreement:
- The partnership aims to connect with approximately 660 million people across the region.
- IM8 will launch a series of NBA-themed marketing campaigns and fan engagement initiatives.
- In 2027, the brand will host an activation at an NBA House, allowing fans direct interaction with the company.
- The collaboration is supported by global athlete ambassadors, including two-time NBA champion Giannis Antetokounmpo.
This initiative leverages the global reach of the NBA alongside the health-focused product line of IM8, which emphasizes longevity and athletic performance. The brand was co-founded by David Beckham and is designed to provide comprehensive nutritional support.
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